MOSAIK
brand identity was created with an expression of solemn diversity in the lifestyle and culture of Montrealers.
The logo encompasses just that: an ethnic multicultural color scheme and symbol which parallels the diverse backgrounds of many. Since the clothing company settled in its hometown of Montreal QC, the primary goal of designing its identity was to capture its driving force of a local brand "Made in Montreal".
The idea of the website design and layout manifested when I pictured an ancient oriental tapestry for its background. I incorporated MOSAIK's symbol to create a rich pattern of bronze and gold hues combining old and new with sleek lines and modern type resulting a fusion between extricate and practical elements.
Each collection appears on its own page with sneak peak thumbnails.
Once a thumbnail is clicked, a lightbox window reveals detailed information about the outfit.
This also includes features such as the Shopping Bag button, size chart and the Tell A Friend which enable customers to conveniently share a style that they like and shop all at one place.
Check out time!
The cart was simply designed in the intent to have customers easily view, change or pay for their order.
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VIVESCENCE
Clean and prestine looking line of cosmetic products, VIVESCENCE, an anti-wrinkle regiment, was at the scene of professional beauty salons and at high quality standards for its high end customer base.
I wanted to start by presenting the catalog and its design. Precision, simplicity, brightness, celestial are words that gave birth to the following literature concepts and designs. The layouts, although comprehensive, are no way near dull or flat.
Each product line clearly expressed its own individuality.
HYDRA TOTAL, for example, promoted hydration. An obvious term that we can all relate to in our habitual lives and an element that is fundamental to keep ourselves hydrated is ...water!
Image manipulations were created to capture water splashes, droplets and total submerging of product jars and bottles. The approach of easy to understand, yet exciting concepts were to evoke a natural response from our audiences. "Look how refreshing that is...I would like to try that!"
Moving onto product brochures. Here, I'm demonstrating the sales literature for Cell Perfect, a product that promotes "high performance shaping". The sketch I drew on the right was designed to show the product's skin sculpting effectiveness, arrows pointing in upward motion, illustrating a natural face lift.
Building the brand's media kit was which wrapped up the project. Silhouet-Tone's Marketing Team organized a launch party in Montreal where guests received introduction packets including folder with embossed logo, note book, catalog, product brochures, price list, letter of introduction and CD which enclosed digital files for training purposes.
PLV in French for Publicité sur le Lieu de Vente, English for point of sale materials. The poster to your left was one of the many created. The image was a versatile piece for wall framings in spa/beauty salons, pull-up banners for trade shows or for ad campaigns.
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SILHOUET-TONE
A project that I felt privileged to be apart of was to design Silhouet-Tone's trade show booth graphics. The booth's structure was of an enclosed oval shape with header wrapped around at the top and 4 LED backlit panels for each rounded corner. The following are four images based on the company's product categories. 1) Electronic/Technology for their aesthetic equipment and skin care machines.
2) Light: for local photo/light spot treatment machines.
3) Wood: elegantly designed wooden spa tables.
4) Multi-functional: solid and stable designed metal spa tables.
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CABINE EXCLUSIVE
I was involved in several projects with Cabine Exclusive from handling
packaging designs to various printed materials. The Director of Marketing was keen on giving this brand a natural and harmonious look in color choice and style but also adding tastefulness. The current sample shows their packaging, 2006 catalog cover followed by a spread and monthly mailer.
Iinfo Partenariat monthly mailer (in French)
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AEMC INSTRUMENTS
In my 8 years of experience with AEMC®, I became a self-starter in managing my own projects that sometimes required a learning curve or pushing company's creative parameters. Especially when it came to product presentations. Microsoft Power Point was the chosen platform. After much contemplation, I decided to create informative presentations adding interactivity and flawless user experience with animations and other forms of media. The goal was to create a comfortable marketing training tool useful to Sales Managers and their customers.
AEMC® put together a campaign for a new product series on the market. My portion was to design an Android™ application that would update the instrument's software and firewall through a Bluetooth connection. This would serve as a marketing tool to increase communication with end users from any mobile device.
The company did not want to detract far from the original packaging design. In the same time, I wanted to create something that had movement and characterize the company's position in the market as strong.
I chose the "Z" effect, creating sharp angular edges to illustrate AEMC's impact and bold presence in the industry.
Another significant redesign project I was in charge of, was the yearly catalog.
Since AEMC® is one of the many world-wide affiliated companies of Chauvin Arnoux® Group Inc., I thought the brand should be known as a global entity.
The half circle and globe longitude lines enveloping the product pictures on the cover represents the core of the company's attitude and slogan: Our products are backed by over 100 years of experience in test and measurement equipment, and encompass the latest international standards for quality and safety.
Here is a closeup view of the high gloss spot varnish making important
graphical elements stand out on the cover.
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